Buy-Side M&A Advisory Off-Market Origination · By Introduction · Confidential · LOGIN

For Private Equity & Corporate Buyers

Your next platform isn't on a broker's list.

We build proprietary, off-market deal flow scoped to a single thesis and worked for you alone. You see qualified, owner-direct opportunities before a banker, a listing, or a competing buyer ever does.

Send us your thesis See live flow

Who We Serve

Built for disciplined acquirers.

You know exactly what you want to own. We are the function that goes and finds it.

01
Lower-Middle-Market PE
Platform searches and add-on origination scoped to your investment thesis and active portfolio.
02
Independent & Search Sponsors
For sponsors without an internal corp-dev team, we are the origination function, on demand.
03
Family Offices
Patient capital doing direct deals, sourced quietly and off-market to fit a long hold.
04
Portfolio Platforms
Roll-up and buy-and-build platforms hunting their next add-on in a defined geography. Bolt-ons from $500K EBITDA up.

The Edge

Why a dedicated desk beats waiting on bankers.

The deals worth owning rarely reach a process. Our advantage is simple: we manufacture proprietary access, every day, with technology no one else in this space is using.

01

Proprietary, not picked-over

We originate directly from owners, not from broker blast lists every other buyer has already seen.

02

One lane, worked exclusively

We take a tightly defined thesis and work it for you alone. Inside your lane, your fund is the only client.

03

Qualified before you see it

Every introduction is screened for fit, owner intent, and size, so your team spends time only on live opportunities.

04

A technology advantage

A full engineering and research bench reaches, scores, and tracks owners at a scale a rolodex never could.

05

Aligned incentives

Engagements are structured to produce outcomes, not activity. We are paid when you close.

06

Senior attention

Your mandate is run by a principal, not handed to a junior analyst pool. Judgment, not just volume.

How It Works

The mechanics, and where we hunt.

Why We're Different

Not a database. Not a marketplace. Not a rolodex.

Everyone in this space sells one of three things. We built the firm to beat all three.

Not a data platform

Lists don't call owners back. We run the outreach, screen for real intent, and hand you conversations, not a spreadsheet you still have to work.

Not a marketplace

Every deal on a marketplace is already shopped to competing buyers. We reach owners before any process. You're first, not fifth.

Not a rolodex

Relationship-only shops cover a handful of names. Our engine screens tens of thousands of owners a year, and a principal works your lane.

Common Questions

What buyers ask first.

How are you different from other buy-side shops?

One client per lane. We don't shop the same targets to competing funds in your sector. That exclusivity is the difference between proprietary and picked-over.

Do you work with our competitors?

Not in your lane. One client per thesis — full stop. Inside the sector and geography we run for you, your fund is the only buyer we're working.

We already source in-house. Why you?

We're leverage on one lane your team can't cover full-time — exclusive to you, and you keep every relationship. We add coverage, not overhead.

How do you charge?

We can start contingent — paid on outcomes — so you can test the flow before any commitment. Active, exclusive lanes move to a monthly retainer plus a success fee.

Will your outreach put our name at risk?

No. Owners deal with a discreet, professional advisor. Your firm's name surfaces only at a warm, NDA-ready introduction — never in cold outreach.

How do we know the flow is real?

See it. Our live pipeline is an anonymized view of the real funnel. Judge the flow, not the pitch.

Engage Primasing & Co.

Tell us what you want to own.

Send your thesis (sector, size, and geography) and we'll tell you, honestly, whether we can build proprietary flow in that lane. No obligation, full confidentiality.