The companies worth buying never reach the market.

Primasing & Co. originates off-market, owner-operated businesses that fit your thesis, and brings them to you before a banker, a listing, or a competing buyer ever sees them.

For buyers For owners

Proprietary

We reach owners directly, before they decide to sell.

Thesis-scoped

Each search built to your lane, geography, and size.

Exclusive

One client per lane. Your fund owns it in our pipeline.

“We win when you close.”

What We Do

The scarce asset isn't capital. It's access.

There is more committed capital chasing good companies than there are good companies on the market. Primasing & Co. closes that gap by running a disciplined, technology-driven origination engine that puts your fund in front of founders and operators before they ever hire a banker. High-touch where it counts, high-tech everywhere else.

The Firm

A single desk, pointed at one job: finding what you want to own.

For Buyers

Private equity, sponsors, family offices, and platforms. Proprietary flow built to your thesis and worked for you alone.

If you're acquiring →

For Owners

A confidential, no-cost way to understand what your business is worth and meet a serious buyer, only if you want to.

If you own a business →

The Pipeline

An anonymized view of our funnel: tens of thousands screened, narrowed to the few worth a client's time.

See the flow →

The Team

Senior dealpeople backed by a full engineering and research bench. High-touch, run on high-tech.

Meet us →